Marketing BIS

• Curtin Business School
• Not Applicable
• BIS100 - Business Information Systems 100

Resource Sample

Alistair Tait Marketing & IT Tutor: Anthony Chan Contents 1.1 Background of Marketing ............................................................................................. 2 1.2 Definition of Information Technology.......................................................................... 3 2.1 The Relationship between Information Technology and Internal Marketing............... 4 2.2 The Role of Information Technology in Gathering Customer Information ................. 5 3.1 Conclusio...

Resource Topics

• Business
• Customer relationship management
• ECRM
• Internal customer
• Internal marketing
• Labor
• Law
• Marketing
• Relationship marketing
• Sales
• Social Issues
• Technology

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