International Marketing
Very comprehensive notes.
3 Exchange Credit
Resource Sample
WEEK 7 - Modifying products for international marketing
I WHAT IS A PRODUCT
A product is a collection of attributes physical, service or symbolic which yield satisfaction to the buyer or end user Products can be classified based on their local versus international appeal Products can be conceptualised at five different levels or as consisting of five elements
II PRODUCT CLASSIFICATIONS
Local products: have the potential in only one market International products: have the potentia...
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