Communication theories
Other Arts-Communication theories
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"Due to their enormous power, media have a lasting and profound effect on public opinion. Mass media work simultaneously with majority opinion to silence minority beliefs on cultural and social issues in particular. A fear of isolation prompts those with minority views to examine the beliefs of others. Individuals who fear being socially isolated are phone to conform to what they perceive to be the majority view. Every so often, however, the silent majority raises its voice in activism." (West &...
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